Dulux Colour of the Year 2017
I started
my mood board with Dulux when we were talking about trends in class. I was
drawn to the Milan Design Week. Designers travel to this event in order to set
the trends for the next year and Dulux play a major role in colour trends.
Colour
trends are Balance, Kinship, Essence, Escapade and Reflection. Predominant at
the 2018 Milan Design week were the use of diagonal lines, grid patterns and
stripes with lots of curves, circles and ovals in furniture, accessories and
architecture.
My focus
question is this ‘How does the Milan Design Week, really influence Australia’?
In 2018
there was over 2000 exhibitors at the week and 100,000 visitors, with the event
only being open to the public for the one weekend.
According
to Vogue Living Editor Neale Whitaker, “Pretty much every major trend of recent
years-from marble and granite through to rattan, coloured glass and chandeliers
can be traced to the Milan Design Week. It is crucial for the colours, styles
and materials that influence our living rooms down the track”.
The week
includes designers from all over the world and also includes re-cycled plastics,
retro, vegan friendly materials and ready to buy furniture, well-being through
technology and Design and Theater. The Milan Fashion Week started in 1958 and
is part of four major fashion events in the world. You also have Paris, London
and New York Fashion Weeks.
We had 26
Australian designers- 2018 @ Local Milan,
in a building that was abandoned then restored in 2015 to create a wonderful exhibition
space.
Some of the
biggest names in design were present in 2018 and can be traced back as regular
exhibitors in previous years. Names we all know like Swarovski, Giorgio Armani,
Dulce and Gabbana, Marni and a British industrial designer Tom Dixon.
Australian Brodie Neill held a solo exhibition during the Milan Design Week, Brera,
capturing the essence of ‘Made in Ratio’ and
forecasting in natural materials and organic forms.
So the
question, ‘How does the Milan Design Week, really influence Australia’? Simple,
as it affects us in nearly everything that is design based and readable - at
some stage. It’s not hard to find plenty of influence in magazines like Marie
Clair, Vogue, Harper’s Bazar and Elle magazines and even a pair of shorts on
Google valued at $1,255.00 by Gucci, first seen at the Milan Design Week.
Preconceptions-I
assumed that Australia wouldn’t really be influenced by the Milan Design Week! I
was wrong! Assumption of the Milan Design Week was, it would be good to visit,
but after research-It would be amazing!
References:
https://www.vogue.com.au/vogue-living/milan-report/neale-whitaker-on-why-milan-design-week -Vogue Neale
Whitaker (Accessed 1/8/18)
(Accessed 1/8/18)
Thanks Tamlyn, Reading about Dulux and colours is so fascinating. I totally understand and know for fact from Andrea (Dulux Head of Colour Forcast). I met with her in Melbourne twice. Andrea present to us her experience in Milan (photos, Presentation) on the new colours for the coming year. The presentation was always so exciting and inspiring. It was inspiring because each new colour scheme like Balance and Kinship had a very detailed story as to why the colours had been chosen.
ReplyDeleteAfter meeting with Andrea, the experience led to knowledge to pass onto customers.